Among the 78 million people born between 1946 and 1964 - the Baby Boomer Generation - these are the cream of the crop. As a whole, these higher income consumers represent almost $2 trillion in spending power, and these "gold-collared" boomers are the most affluent of the group. Not only are these affluent baby boomers the perfect audience for home improvement, financial and investment offers, they're also in the market for hi-tech electronics, travel offers, spa and golf vacation packages, outdoor and recreational offers as well as upscale catalogs, fundraising for political, religious, environmental, humanitarian, children's welfare, and health appeals. Whether you're trying to reach the older seniors in this group, or affluent empty-nesters, this versatile list is a marketer's goldmine.
Recommended Usage: Upscale Offers, Senior Offers, Travel & Spa Vacations, Golf Resorts, Outdoor & Recreational, Gardening, Finance and Investments, Insurance, Credit, Fundraising to Political Causes, Religious Causes, Environmental Causes, Health Causes, Humanitarian Causes, Animal Welfare Appeals, Children's Welfare Appeals, Apparel and Accessory Catalogs, General Men’s Offers, Electronics, Music, Health & Fitness, General Women's Offers, Hobbies, Subscriptions, Book Offers
|
