As a group, these professional men and women earn more income than any other demographic. As their careers consume more of their time, these upscale professionals rely heavily on the convenience of purchasing through direct mail catalogs and responding to offers received through the mail. Their busy schedules tend to make them prime internet conversion customers, whereby they receive a direct mail offer and then make the purchase via the internet. In addition to being prime prospects for affluent and upscale offers, these busy professionals will respond to travel offers, business publications, upscale business apparel catalogs, hi-tech and technology offers, golf & spa vacation packages, food & gift catalogs, fundraising offers to political, health, environmental, religious, & children’s welfare appeals.
Recommended Usage: Upscale Apparel Catalogs, Travel Offers, Office and Business Supplies, Seminars, Insurance, Corporate Apparel Catalogs, Food Catalogs, Accessory Catalogs, Gift Catalogs, Credit Cards, Magazines, Newsletters, Investment Offers, Reward Programs, Golf and Resort Getaways, Subscriptions and Fundraiser appeals: Political, Health, Environmental, Humanitarian.
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