Key Segments
|
147,739 |
Mail Order Buying Families |
$80/M |
36,000 |
Quarterly HL (average) |
+$5/M |
|
|
|
|
|
|
Audience Profile
|
These families are affluent, very busy, and purchase various items via direct mail. They are prime prospects for almost anything that will help their kids grow and learn, from the simple to the sophisticated. Their household income allows them to spend major dollars.
|
|
|
Terms and Conditions
|
25% Commission to Brokers!
|
Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.
|
|
List Usage
|
Inquire
|
|
|
Source:
|
Assoc. Membership/ DM Survey
|
Unit of Sale:
|
N/A
|
Minimum:
|
5,000
|
Updates:
|
Quarterly
|
|
Selections
|
Demographic |
|
Age: Adult |
$5/M |
Age: Child |
$10/M |
Income |
$10/M |
Gender: Adult |
$5/M |
Gender: Child |
$10/M |
State/SCF/Zip |
$5/M |
Addressing |
|
P/S Labels |
$7.50/M |
Mag Tape |
$25/F |
Cartridge |
$25/F |
Diskette |
$35/F |
e-mail |
$35/F |
|
|
Key Contact:
|
|
|
Order/Shipping Contact
|
|
|
|