S.W.A.N.K.s (Single Women, Affluent, No Kids): There is an enormous female audience in our country with colossal financial power, whether as consumers or as charitable donors. They are SWANKs, single women who are financially independent and do not have children. Having financial freedom allows them to donate to the causes they believe in, and these women are donors to a variety of causes from political campaigns to health related causes.
Recommended Usage: Humanitarian Fundraising Appeals, Democratic/Liberal Political Offers, Republican/Conservative Political Offers, Children’s Welfare, Environmental Fundraisers, Religious Causes, Human Rights, Animal Welfare, Health Fundraising Appeals, Subscriptions, Books & Continuity Clubs, Family-oriented Offers, and Public TV Fundraisers
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Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.
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