S.W.A.N.K.S (Single Women Affluent No Kids): There is a huge movement in this country and more and more women are single, affluent, and have decided to not have families in lieu of a career. This means this is also a group with enormous spending power and as a result – are a marketers dream audience. As financially independent, successful women, they can buy what they want. This particular group has subscribed to magazines that meet their various interests. Whether it’s a subscription to the latest fashion magazine or the latest financial publication, these women have the means and the interest and will subscribe to your subscription offers. The type of subscription is selectable.
Recommended Usage:
Magazine Subscriptions, Newsletters, Self-Help, Music Continuity, Book Continuity, Fundraising to Political, Environmental, Humanitarian, Health, Children, Religious, and Health appeals, Children’s offers, Travel Offers, Food/Gourmet Products, Finance and Investment, Food and Cuisine, Outdoor and Recreation
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Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.
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