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Key Segments
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5,726,678
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Total Seniors (Age 55+)
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$70/M
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893,781
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Senior Veterans
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+$5/M
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1,070,927
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Senior Donors
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+$5/M
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852,758
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Senior Investors
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+$5/M
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1,152,125
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Senior Grandparents
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+$5/M
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30 Day Hotlines
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+$5/M
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Senior Citizens are living longer and as a result, Seniors make up a huge portion of the US population. Many Seniors are still employed, and have income at their disposal to spend on themselves and their families, to invest, and donate to their favorite charitable causes and concerns. These Seniors have indicated via an extensive survey that they make all types of purchases via direct mail. They are perfect for a wide variety of products and services that help them lead their active lifestyle.
Recommended Usage: Apparel for children, teens, men, and women. Accessories, Electronics, Books, Recreational Equipment, Beauty Products, Home Décor items, Food accessories and products, Sports apparel and equipment, Music and Stereo Equipment, Travel Accessories and Destination Packages, Pet Items, Vitamin and Health Products, Hobbies, Outdoor Apparel and Equipment, Subscriptions.
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Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.
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