With more than 80% being registered voters, seniors are the most consistent voters of any group. Republicans and Democrats are equally in need of the vote from this powerful audience because they hold a great deal of influence over the outcome of all upcoming elections. Not only do they have the time to research all of the issues, they understand the direct impact the current issues will have on their lives. Any mailer in the political, religious, social, general fundraising, senior, or family markets should get their offer in the mail box of this informed, engaged group.

Recommended Usage: Fundraising Appeals to Democratic/Liberal Political Offers, Republican/Conservative Political Offers, Womens' Causes, Children’s Welfare, Religious Causes, Human Rights, Animal Welfare, Humanitarian Appeals, Environmental, Health Fundraising Appeals, Subscriptions, Books & Continuity Clubs, Gender-related Offers, Family-oriented Offers, and Public TV Fundraisers

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