Most baby boomers are far from retirement and these active adults are paid subscribers to an online eZine as a way to help them stay fit and live healthy. The eZine has articles on a number of health-related topics such as low fat cooking, low sugar foods, low sodium foods, how/where to shop for the best groceries, information on organic foods, as well as fitness instruction and information. These healthy adults are perfect prospects for all health and fitness related offers. Demographics: Average HHI is $80K, 85% work full time, and 52% have children at home.
Recommended Usage: Fitness-related Apparel Catalogs, Cook Books, Fitness Offers, Accessory Catalogs, Domestic and International Travel offers, Timeshares, Luxury Vacation Rentals, Real Estate, Insurance, Investments, Golf Equipment, Golf Apparel, Golf Vacations, Magazine Subscriptions, Health Offers, Exercise Equipment, Electronics, Music, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children, Animal and Environmental causes, Sports, Financial Seminars, Hobbies, Home Décor, Food and Cuisine, Outdoor and Recreational.
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