Seniors, those men and women over 55 years old, comprise over 25% of the total U.S. population. As a group, these voters have higher voter registration rates and more importantly, voter turnout rates than any other segment of the population. These senior voters, comprise a significant block of votes for any election. As donors and voters, these Democratic seniors consistently support Democratic candidates for Senate, Governor, and Congressional offices. These Democratic voters are devoted to liberal issues and support causes such as gun control, abortion rights, civil rights, and environmental concerns. Whether your mailers are looking to reach political donors for Democratic causes or seeking supporters for general environmental appeal, these active voters are a perfect audience.
Recommended Usage:Fundraising Appeals to Democratic/Liberal Political Offers, Children’s Welfare, Religious Causes, Human Rights, Animal Welfare, Humanitarian Appeals, Environmental, Health Fundraising Appeals, Subscriptions, Books & Continuity Clubs, Family-oriented Offers, and Public TV Fundraisers
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