These consumers are buyers of products they’ve seen on a cable infomercial. All products purchased are related to cooking and/or kitchen products and accessories to assist in their culinary adventures. These buyers are impulsive buyers who have their credit cards handy in order to make their purchases. They are the “gotta have it” audience and will respond to a variety of offers.
Recommended Usage: Apparel Catalogs, Accessory Catalogs, Jewelry Catalogs, Travel offers, Insurance, Golf offers, Subscriptions, Electronics, Music Continuity, Book Continuity, Credit Card Rewards, Fundraising to Health, Political, Humanitarian, Children and Environmental Causes, Children’s offers, Sports, Finance and Investment, Hobbies, Home Décor, Food and Cuisine, Outdoor and Recreational offers.
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Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.
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