Whether it’s the latest fictional best-seller, mystery, novel, autobiography, or cook book by the latest chef, these book worms want to read it. They have responded to direct mail offers and have purchased multiple books in multiple categories. These book readers have varied interests, so no direct mail offer would be wasted on these responsive book readers. The will respond to everything from investment to children’s offers, from fundraising campaigns to vacation offers. Great for converting to e-mail customers!
Recommended Usage:
Catalogs, Apparel, Travel and Vacation Offers, Insurance, Golf Resorts, Subscriptions, Electronics, Music Continuity Clubs, Time Shares, Credit Card Rewards, Fundraising to Health; Political; Humanitarian, Children, and Environmental Causes, Children’s offers, Sports, Financial and Investment, Hobbies, Home Décor, Food and Cuisine, and Outdoor and Recreational offers.
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Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.
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