These direct mail SOHO buyers are responsive to direct mail offers on how they can start their own small businesses. They have attended opportunity seminars, purchased entrepreneurial software or books or cd's, and have also subscribed to publications on how to start and run their own businesses. Taking their financial destinies into their own hands is key with these responsive, business opportunity seekers.

Recommended Usage: Business supply catalogs, business publications, credit card rewards, travel offers – international and domestic, apparel catalogs, furniture, insurance, golf getaways, electronics, music and book continuity clubs, fundraising appeals relating to health, political, humanitarian, children, and environmental concerns, hobbies, finance and investment, food catalogs, outdoor and recreational offers, magazine subscriptions.

Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.

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