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October, 2004
Gift-Giving Grandparents

MIN # 108333/ SRDS # 854266 / NEXTMARK # 148004

Key Segments

1,421,156

Total Buyers

$85/M

59,000

Monthly HL (average)

+$5/M

 

 

 

 


Audience Profile
The leading edge of baby boomers is maturing and now they're called grandparents. This huge population segment is the most affluent group of people in American history and they have the disposable income necessary to spoil their grandchildren! These "seniors" are younger, more mobile, and more "hip" than any generation of grandparents before them.

Terms and Conditions
25% Commission to SRDS Brokers!
Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.

List Usage
Inquire

Source:
Direct Mail w/ Lifestyle Enhancement
Unit of Sale: $200
Minimum: 5,000
Updates: Monthly

Selections

Age

$10/M

Income

$10/M

Gender

$10/M

Presence of Kids

$10/M

Ethnicity

$10/M

State/SCF/Zip

$10/M

Telephones @ $15/M

Material

 

Mag Tape

$25/F

Cartridge

$25/F

Diskette

$35/F

Email

$35/F

 

 


Key Contact:
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500 x 201
Fax: 727-475-5841

Order/Shipping Contact
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500 x 201
Fax: 727-475-5841


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