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October, 2004
In Shape

MIN # M83851 / SRDS # 741087-000 / NEXTMARK # 87030

Key Segments

968,387

Total Fitness Buffs

$70/M

81,000

Monthly Fitness Buffs (avg)

+$5/M

243,647

3 Month Fitness Buffs

+$5/M

 486,902

 6 Month Fitness Buffs

 +$5/M

 


Audience Profile
These are self-proclaimed fitness fanatics who are constantly striving to reach their fitness goals, and have indicated in an extensive survey their love for working out and staying fit. In an effort to get in shape, or stay in shape, they are also willing to try different dieting methods as well as purchase fitness and exercise equipment. These fitness fanatics are prime prospects for additional health & fitness related offers, health-related book & magazine subscriptions as well as outdoor & sports products.

Recommended Usage: Direct Mail Health Catalogs, Fitness Products, Diet Products, Health-Related Offers, Health Subscriptions, Self-Improvement Offers, Children’s Offers, Family-Related Offers, Fitness-Related Books, Healthy Cooking Products and Books, Domestic & International Travel, Cruise Offers, Insurance, Music, Spa Vacations, Golf Resorts, Time Shares, Fundraising to Health, Political, Humanitarian, Children and Environmental Causes, Sports, Financial & Investment, Hobbies, Home Décor, Food & Cuisine, Outdoor & Recreational Offers.

Terms and Conditions
25% Commission to SRDS Brokers!
Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.

List Usage
Inquire

Source:
Self-reported information from direct response surveys
Unit of Sale: N/A
Minimum: 5,000
Updates: Monthly

Selections

Demographic @ $5/M:

 

Age

 

Children Present

 

Religion

 

Gender

 

Income

 

Homeowner

 

Mail Order Buyer

 

Marital Status

 

Ethnicity

 

State/SCF/Zip

 

Telephones @ $15/M

Material

 

P/S Labels

$7.50/M

Magnetic Tape/Cartridge

$25.00/Flat

Diskette

$35.00/Flat

e-mail

$35.00/Flat


Key Contact:
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500 x 201
Fax: 727-475-5841

Order/Shipping Contact
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500 x 201
Fax: 727-475-5841


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