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MIN # 135093 / SRDS # 891500 / NEXTMARK # 229013

Key Segments

182,000	3 Month Female Voters > 50	+$5/M
367,475	6 Month Female Voters > 50	+$5/M
751,921	12 Month Female Voters > 50	$85/M

Audience Profile

In higher numbers than any other age group, the over 50 voters get out and vote and of that group, the women more often than the men. Polling has shown that this active, concerned group of female voters is considered a "swing group" that candidates should be trying to sway.  They are most interested in the issues that concern them: the economy, women's rights, reproductive rights issues, humanitarian causes and national security, to name a few. These independent thinking women will place their votes and their support with the candidates that bring credible policies to the issues that most mirror their own beliefs. Be sure to get your political offers in front of this block of women voters.

<br><br><b>Recommended Usage:</b>  Fundraising Appeals to Democratic/Liberal Political Offers, Republican/Conservative Political Offers, Womens' Causes, Children’s Welfare, Religious Causes, Human Rights, Animal Welfare, Humanitarian Appeals, Environmental, Health Fundraising Appeals, Subscriptions, Books & Continuity Clubs, gender-related Offers, Family-oriented Offers, and Public TV Fundraisers

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% Commission to SRDS Brokers!

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Selections

Political Affiliation
Democrat	$10/M
Republican	$10/M
Independent	$10/M
Demographics
Donation Amount	$5/M
Ethnicity	$10/M
Environmental	$10/M
Income	$5/M
Age	$5/M
Presence of Children	$5/M
State/SCF/Zip	$5/M
Addressing
Magnetic Tape	$25/Flat
Cartridge	$25/Flat
Diskette	$35/Flat
Email	$35/Flat

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