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Back to Search Results Printable Version September 2020

Gold Collar Baby Boomers

MIN # 131040 / SRDS # 884976 / NEXTMARK # 213580

Key Segments

3,101,587

Affluent Baby Boomers

$80/M

249,000

30 Day Baby Boomers

+$5/M

745,249

3 Month Baby Boomers

+$5/M

1,520,508

6 Month Baby Boomers

+$5/M

 


Audience Profile
Among the 78 million people born between 1946 and 1964 - the Baby Boomer Generation - these are the cream of the crop. As a whole, these higher income consumers represent almost $2 trillion in spending power, and these "gold-collared" boomers are the most affluent of the group. Not only are these affluent baby boomers the perfect audience for home improvement, financial and investment offers, they're also in the market for hi-tech electronics, travel offers, spa and golf vacation packages, outdoor and recreational offers as well as upscale catalogs, fundraising for political, religious, environmental, humanitarian, children's welfare, and health appeals. Whether you're trying to reach the older seniors in this group, or affluent empty-nesters, this versatile list is a marketer's goldmine.

Recommended Usage: Upscale Offers, Senior Offers, Travel & Spa Vacations, Golf Resorts, Outdoor & Recreational, Gardening, Finance and Investments, Insurance, Credit, Fundraising to Political Causes, Religious Causes, Environmental Causes, Health Causes, Humanitarian Causes, Animal Welfare Appeals, Children's Welfare Appeals, Apparel and Accessory Catalogs, General Men’s Offers, Electronics, Music, Health & Fitness, General Women's Offers, Hobbies, Subscriptions, Book Offers

Terms and Conditions
25% Commission to Brokers!
Sample Mail Piece Required. Payment due 30 days from mail date. Cancellations after merge or first mail date are due in full. Payment terms apply to first mail date in range. Net name arrangements negotiable based on volume. 20% commission on orders with net terms, pricing discounts, and on re-uses.

List Usage
INQUIRE

Also consider the following lists
Affluent Gift-Giving Professionals w/ Children
Affluent Professional Couples
AMEX Credit Card Users
Doctors Who Donate
Environmental & Cultural Arts Donors
Frequent Domestic & International Travelers
Generation Y
Gifts Galore!
Golf Cable Mail Order Buyers
Golf Resort Players
Golfers for Charities
Jewish Donors
Mail Order Buying Golfers
'Pamper Me Party' Product Buyers
Pampered Teens
Physicians (Direct Mail Buyers) @ Business Address
Physicians @ Home Address - Ethnic & Religious
Physicians @ Home Address - Females
Physicians @ Home Address - Mail Order Buyers
Physicians @ Home Address Database
Physicians @ Home Address Who Contribute
Physicians @ Home Address Who Golf
Physicians @ Home Address Who Invest
Physicians @ Home Address With Children
Physicians @ Home Address With Computers
Private Club Golfers
Republican Political Donors
Retirement Ready
S.W.A.N.K.s - (Single Women, Affluent, No Kids)
S.W.A.N.K.s - Apparel Buyers
S.W.A.N.K.s - Charitable Donors
S.W.A.N.K.s - Gift Catalog Buyers
S.W.A.N.K.s - Magazine Subscribers
S.W.A.N.K.s - Savvy Investors
S.W.A.N.K.s - Travel Enthusiasts
Senior Investors
Wine Connoisseur Club Members

Source:
Multi-sourced including self-reported, mail order, census, and subscription data
Unit of Sale:
Minimum:
5,000
Updates:
Monthly

Selections

DEMOGRAPHICS

Age (adult/child)

$5.00/M

Income

$5.00/M

Presence of Children

$5.00/M

Homeowners/Renters

$5.00/M

Gender

$5.00/M

Credit Card

$5.00/M

Ethnicity

$5.00/M

Religion

$5.00/M

Married/Single

$5.00/M

Grandparents

$5.00/M

Veterans

$5.00/M

State/SCF/Zip

$5.00/M

Telephones $15.00/M
LIFESTYLE
Health

$10.00/M

Fitness

$10.00/M

Political Party

$10.00/M

Hobbies

$10.00/M

Computer Owners

$10.00/M

Mail Order Buyers

$10.00/M

Travelers

$10.00/M

Golfers

$10.00/M

Sweepstakes

$10.00/M

Investors

$10.00/M

Book Buyers

$10.00/M

Hi-Tech/Electronics

$10.00/M

Subscribers

$10.00/M

Pet Owners

$10.00/M

Donors (by type)

$10.00/M

High Ticket Merch.

$10.00/M

Low Ticket Merch.

$10.00/M

Fishing

$10.00/M

Hunting

$10.00/M

Collecting

$10.00/M

Additional Selects Available!
MATERIAL
Magnetic Tape

$25.00/F

Cartridge

$25.00/F

Diskette

$35.00/F

e-mail

$35.00/F


Key Contact:
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500 x 201
Fax: 727-475-5841

Order/Shipping Contact
Sherri Stevens
SherriS@thelistexperts.com
Phone: 727-669-2500 x 201
Fax: 727-475-5841


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525 N Cleveland-Massillon Rd, Suite 102, Akron, OH 44333  |  727-669-2500  |  Fax: 727-475-5841  |  info@thelistexperts.com
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